The bicycle drives social, economic, ecological links...
Thinking about the cycling mobility of the future so we can travel together everyday.
AddBike contributes to the development of the bicycle as a means of transportation, by offering innovative and adapted accessories for both accomplished cyclists and families looking for alternative ways to get around every day.
Our ambition: to lift the residual brakes on the daily use of the bicycle.
The enthusiast AddBike team: Discover who we are and what we stand for
Where did this brilliant idea come from? This is our story...
"Cycling has always been a part of my life, and I have always been committed to creating a company that is meaningful for its customers, as well as for our employees and partners."
Renaud Colin Founder and CTO of AddBike
Our story begins in 2015 when Renaud Colin was looking for a practical and modular solution to transport his two children by bike.
Existing solutions for families were expensive, cumbersome, and required the purchase of a new bicycle. The market did not meet his needs, so he decided to found AddBike and launched this innovative concept. The idea is simple: to offer an accessory that allows you to keep your bike while adapting it to your needs. The concept of the “augmented bike” was born!
So, since 2015, AddBike has been creating, manufacturing and marketing products to promote cycling mobility for everyone!
The rest of the story is something else entirely.
In 2015, the bicycle was not the most obvious means of daily travel. Beyond convincing the incubators and our customers by the strength of our innovation and design, it was above all necessary to find competent partners with real cycling knowledge who were motivated as we are by cycling AND by the project. What we wanted was something concrete and well done: something adapted to families on a daily basis. That’s also why we took the long road to designing our perfect AddBike. From prototype to prototype, the first version was finalised in 2015 and the first series entered the market in May 2017.
This long road allowed us to anticipate the world of cycling, the technical knowledge it involved, and the expectations of our customers. Our strength: paying real attention to the needs of our users. Far from the idea of pleasing everyone (even if we would like to), we want above all to respond to the real mobility needs that we once had. This project is a cycling solution in which we all believe and for which our team is involved on a large scale. In addition to developing a product, our aim is also to develop cycling mobility in France and Europe. Specialising in accessories for urban bikes, we have today registered two innovation patents on our AddBike tilting system.
This is what brings us to today where we possess real cargo expertise and are well established in France and in Europe. We are ready to take up our new mobility challenges: don’t worry about us, we’re on the move!
Our vision: for us, cycling is the future!
It is becoming the obvious solution for the journeys of many city dwellers: a driver of social ties, economy, ecology, well-being… Many families are now turning to the cargo alternative to travel together on a daily basis. What we want to do: invent tomorrow’s cycling mobility. AddBike participates in the development of the bicycle as a means of transportation, by offering innovative and adapted accessories both to accomplished cyclists and to families looking for alternative means of daily transportation. Our ambition: to lift the brakes that stop the daily use of the bicycle. Indeed, AddBike is positioned as a designer and manufacturer of innovative and modular accessories for bicycles, in the form of kits for cyclists, but also components for bicycle manufacturers wishing to offer a cargo solution. Reindustrializing the local industry is also one of our goals. Our products are designed and assembled in France, at our premises in Villeurbanne!
Our company, moreover, is willing to invest in the bicycle and active mobility industry. The bicycle and soft mobility sector is today in full expansion in the Auvergne-Rhône-Alpes region. New actors in active mobility (bicycle promotion associations, school biking, research centers …) are added to the traditional actors (assemblers, manufacturers, cyclists …). This is why Renaud Colin has created, alongside Anne Sophie Caistiker, the Active and Sustainable Mobility Cluster (Cluster Mobilité Active et Durable).
But why the MAD cluster? To help soft mobility in the Auvergne-Rhône-Alpes region evolve together and enable companies to become a real player in change. It aims to bring together as many players as possible who want to work for a sustainable city to work together on projects, innovations, subsidies and profound changes in the development of the bicycle industry and its entire ecosystem within the Auvergne-Rhône Alpes region.
Several founding values motivate our team on a daily basis
AddBike attaches particular importance to being part of a social and solidarity approach, integrating social and environmental aspects in our development. In particular, we work daily with several structures for disabled people in the Lyon region, in different phases of manufacturing our products.
The use of utility bikes is a developing field and at AddBike we want to find the best possible solutions to optimize this method of transport while contributing strongly to the evolution of our market. Our products are designed to be clever and meet the expectations of our audience.
We consider that safety is a must. Indeed, our teams make every effort to find the most appropriate security solutions for each type of need. The challenge is to offer security and reliability as well as comfort.
We are our first customers. Our teams question themselves and ask users and future users about their experiences. We experiment and we do market research, we analyze, discuss, and evolve to always be as close as possible to the expectations of our users. Listening is our priority.
Augusto Sales Director
“Since the beginning of the adventure, we have sought to provide clever, value-added solutions to encourage mobility by bicycle and to facilitate the daily lives of our users, whether they are families, professionals or retailers.”
Our main technical skills
At AddBike, we ensure that we have strong technical skills in product development related to the cargo market.
All parts of the AddBike are designed by our design office in Villeurbanne in the Lyon area. We take particular care in the ergonomics and the quality of the design of the parts to offer a product that meets your expectations, combining resistance, reliability and ergonomics.
We have advanced knowledge in kinematics. The tilting movement of the AddBike’s wheels in relation to the rest of the chassis has been the subject of a specific, unique and patented development.
The textile parts of our modules are designated and prototyped by our design office. Everything is designed to deliver a durable, functional and easy-to-use product.
Bastien Head Engineer
“Our design office seeks to develop products adapted to the requirements of sustainable and reliable mobility. It is therefore a pleasure for us to contribute to the evolution of this domain.”
They Support Us
We move forward with the support of strong partners: