AddBike was created in 2015 in Lyon by Renaud COLIN and Christophe DEFAIX.

Today, AddBike brings together a multidisciplinary team!

Renaud Colin

President & CTO

Renaud has an extensive experience in research management and development projects. He has always been attracted by entrepreneurship, he founded AddBike in March 2015 and began his journey in the innovation field for green mobility solutions by gathering quality partners and investors. AddBike is a company that wants change and is anchored in sustainable development.

Christophe Defaix


His experiences as a chief technical and project manager (purchasing manager, engineering manager, branch manager of an international group) have allowed him to bring an excellent strategic vision to AddBike. Christophe provides guidance in the AddBike development by focusing on future users needs and also making the reputation grow.

Augusto Arteaga

Sales director

With a master degree in international business and several experiences in the sales field, Augusto manages the AddBike business development part to ensure professional and sustainable relations with our partners. Passionate about music as much as his dog, he pushes the team to conceive modules adapted to his needs of transportation (and to his dog)!

Bastien Lafay

Design and industrialization engineer

Bastien, a graduate of the “Ecole Centrale de Lille”, completed his 6-month internship at AddBike. He then completed his training course in Holland by working at a bike shop in Den Haag and was able to develop his technical skills and his international vision of the bicycle field. Bastien has returned home and is now in the AddBike team, in charge of product design and industrialization.

Anne-Laure d'Elbreil

Webmarketing and communication manager
After 2 years of experience in Webdesign, Anne-Laure joined the AddBike team as an apprentice for the third year of her Bachelor Degree in Web & Multimedia in order to improve her skills in Web Design, Communication and Web Marketing. With her Webmaster knowledge, Anne-Laure’s role is to work on our brand’s online presence to improve its notoriety and strengthen AddBike’s visual identity. Appreciating reading and writing since her childhood, she is able to use her writing skills to bring SEO-optimized content to our website.

Lauren Crouzier

Sales manager
Equipped with a degree in Territorial and International Tourist Management in addition to a couple of years of professional experiences abroad, Lauren has acquired good communication skills both in English and German. She joined the AddBike team to help us grow our distribution network in Germany and support our current distribution partners in Europe.

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